Membership
Together, avocado industry stakeholders achieve what individuals cannot.
Research That Matters
We fund high quality research that aims to promote orchard productivity, fruit quality, and market access.
Technical Support On Demand
Regional horticulturists, study groups and farm visits give you hands-on solutions when you need them most.
Access To New Markets
Our levy-funded research and government advocacy open doors to high-value markets like the USA, China, Japan and India. SAAGA works with Fruit South Africa to drive government-to-government processes relating to market access.
Growing Local Demand
Since 1999 we’ve promoted avocados to South African consumers — building a strong, reliable local market that balances export risk.
Marketing Intelligence
We track supply from all major regions, sharing insights that help growers and exporters avoid market crashes and plan with confidence.
Peer Learning
Study groups connect you with other growers and experts, creating a network of shared knowledge that strengthens the whole industry.